I don't think it's a big change, actually - I went and said "No" to everything, and I'd seen most of it before. IIRC, there's some other aspect of Yahooness that's changing, and, IMHO, they're using it as an "opportunity" (read "excuse") to have another go at getting us to help them pitch to us and/or let others pitch to us. American law requires that they let everybody know when they are changing such things and give everybody a way to opt out, hence the announcement.

So, I'm with Larian: just go to the Marketing Prefs page and say no.

As for ff.net's new biopage, hasn't bothered me, so can someone explain what's so offensive as to be worthy of hatred? I've obviously missed something in my feverish state.